Master Email Marketing
Email marketing is your most powerful direct channel. With an average ROI of $36 per $1 spent, it outperforms volatile social algorithms. Follow these essentials to succeed:
- Build, Never Buy: Use lead magnets like checklists or discounts to earn subscribers. Buying lists kills your sender reputation.
- Use an ESP: Platforms like Mailchimp or Klaviyo are non-negotiable for automation and legal compliance.
- Hook Readers: Keep subject lines under 50 characters and personalize them to boost open rates.
- The 80/20 Rule: Spend 80% of your time providing value and only 20% pitching products.
- Mobile First: 60% of emails are opened on phones. Use single-column layouts and large, tappable buttons.
- Segment & Comply: Divide your list by interests to increase engagement and ensure your emails include a clear unsubscribe link and physical address to satisfy laws like CAN-SPAM and GDPR.
Start with consistent weekly emails. Test every link, audit your CTA, and provide value first. Happy sending!